Bagaicha — a feast amidst the mist, cinematic on every screen.
A destination restaurant losing enquiries to slow-loading aggregator listings. We replaced three vendors with a single fortnight of focused work — and shipped a cinematic brand site that runs flawlessly on patchy hill-station connections.
A destination brand losing the sale to listing pages.
Bagaicha had built a cult following but the website didn't reflect it — a generic template, 3-second load on broadband (much worse on hill-station 4G), and enquiries leaking to aggregator sites that ranked higher than their own brand. The brief: a site that felt like the room itself, with a private-dining funnel that actually converted.
A slow, low-lit, deliberate site — ambient motion on every section.
We rebuilt the brand site from the ground up in Next.js. Editorial typography paired with custom photography, ambient sage gradients drifting in the background, slow scroll choreography, and an enquiry flow integrated directly with the kitchen's table-management system. Total image budget kept under 1.2 MB for sub-one-second LCP on slow 4G.
3× direct enquiries. 99 Lighthouse. Shipped in fourteen days.
Direct bookings tripled in the first quarter post-launch. Enquiry-to-booking conversion rose from 18% to 41%. The site overtook Instagram and aggregator listings combined to become Bagaicha's strongest acquisition channel.
"Aether shipped in fourteen days. Two weeks. Our old freelancer had been promising it for nine months."
— Manyahattan, Founder · Bagaicha